Climate Smart Commitment: 2023 Portfolio Annual Report
$1 Million Invested in 13 Organizations to Help Fight Climate Change
In late 2019, Rick Steves’ Europe launched our Climate Smart Commitment — a program designed to pay back the environmental debt created by our travelers flying to Europe to join our bus tours. Our goal: creatively mitigate our carbon footprint by smartly investing a self-imposed carbon tax of $30 per tour member (with roughly 30,000 travelers annually, that’s a total of $1 million a year). We invest these funds (totaling about $4 million so far) in organizations that fight climate change in two ways: by helping farmers in the developing world employ climate-smart agriculture technology, and by advocating in the halls of government to take the threat of climate change more seriously.
After four years of running our program, we remain committed to generating lasting change through a combination of both hands-on work and advocacy. Climate change hits the poorest people in the poorest countries the hardest. Roughly half of the world’s population is made up of smallholder farmers and their families. In their desperation to grow enough food and earn enough income, their farming practices contribute substantially to climate change — and their resources are scarce. That’s the hands-on work. The advocacy is in lobbying for climate-smart policies in Washington, DC. Without the US taking a global leadership role, the combined actions of all the world’s nonprofit organizations won’t be enough. That’s why we believe the US must implement smart policies that acknowledge the link between climate change and hunger (both at home and abroad) while supporting the transition to a climate-smart economy.
We’re presenting this report to show our travelers (and those who might travel with us in the future) what we accomplished in the past year. For us, 2023 was a great year. The global effects of Covid receded, and travel adapted to a “new normal.” The result: We had roughly 32,000 people travel to Europe with us on our bus tours, and our funding returned to a pre-COVID $1 million. (The Covid pandemic forced us to cancel all our tours in 2020 and 2021 shrinking the proceeds of our self-imposed carbon tax to zero. But we couldn’t bear to abandon the great work our partner organizations were doing — so even with no tour revenue — we committed $500,000 to fund our program in each of 2021 and 2022).
While climate change and smart development can seem unrelated, the organizations in this report are perfect examples of how positive and life-changing action for both struggling farmers and their impact on climate change is being realized in faraway places. We are proud to offer those who take our tours the peace of mind that our “self-imposed carbon tax” effectively mitigates the carbon they add to our environment to join us in Europe. Together, we’re making a difference. We’ve taken three villages — and many other farmers — out of extreme poverty, reforested multiple football fields of degraded land, prevented tons of carbon from being emitted, saved thousands of trees from becoming firewood, brought back biodiversity, improved living conditions, and helped enact major climate legislation. It feels good. It’s ethical as a business practice. And it’s simply good global citizenship.
This annual report shares what nine of our partner organizations accomplished in 2023. These organizations delivered on their missions and fulfilled their pledge to be transparent with us. We hope to continue supporting them in coming years. They inspire all of us at Rick Steves’ Europe and, we like to think, our travelers as well. Enjoy reading about their climate-smart work!
Happy climate-smart travels,
Rick Steves and Craig Davidson
Learn more about our Climate Smart Commitment.